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Email List Brokers: Using Opt-In Lists to Grow Your Business When you rent an email list, initially, you only gain one-time rights to contact the individual email address owner, but nevertheless, the email list owner runs the entire mailing operation for you. As FrescoData , you do not own the addresses you have signed up for. Email list rental is very different from just purchase email lists. You cannot own multiple email lists at the same time. One of the first steps is to determine whether the individual or company is reliable. Do you feel that the people on the other end of the line are actually people you want to work with? If not, then your best bet would be to stay away from those companies and people. You will also have to determine whether or not you want to have all of your email address owners linked together with the same company. If the company provides a free trial period, then that is a good indication of whether they are reliable. A reputable business will offer a free trial to potential customers to test the services and determine whether they work as well as they were promised. If you get a lot of spam in your mailbox after the free trial, then that is a good indicator that you should stay away from that particular company and those affiliates who sell emails lists that contain tons of useless emails. You do not want to have to pay a large amount of money for each contact that you make. This would be an unnecessary expense. There are many ways to locate these lists for free. One of the most popular ways is through the major search engines like Google and Yahoo! If you type in a phrase that includes "email lists" you will come up with a vast number of websites that allow you access to their databases in exchange for some sort of information about the people who have opted-in to their service. The information provided on these sites may include names, email addresses, telephone numbers and other contact information about members of the email lists. Most rental companies will charge a small fee for the use of their contact details. There are also FrescoData that allow you to search for information on just about any type of contact. These include residential contacts, business contacts and toll-free numbers. You can also find lists on registered investment properties and real estate notes. In order to find and rent an email list, you need to sign up as an affiliate with one or more of these companies, and then create a profile that includes your own website. When people come to your website they can opt-in to your marketing services by providing their names and email addresses. They can then go directly to the company's opt-in email lists to send emails to. The companies that provide marketing services and email lists will collect information about the visitors to their website. They will keep this information with their customers, so that marketers can build a targeted email list of individuals who are most likely to purchase the product or service marketed on the marketer's website. Marketers can then target these individuals with specific messages in their emails. For instance, if a marketer believes that many homeowners are interested in learning how to save money with a home renovation project, they might send emails about tips about using a specific type of caulking and window covering that is inexpensive but effective. Marketers can also use this targeting system to send emails about special deals, promotions and offers. This enables them to deliver emails to potential customers who have shown interest in their website. For marketers, it provides them with a powerful method of mass communication. The best part is that all of these actions are recorded and tracked by third parties who monitor the opt-in levels and deliverability of the system.
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